Senior Creative, Designer & Technologist
It is all about storytelling
I’m a designer and technologist with a deep understanding about how tech, culture, and creativity intersect. I’m a conceptual thinker that generates ideas, mentors and encourages creativity from ideation through execution, and I have led multi-discipline creative and production teams by making no distinction between design, technology, and entrepreneurship: they are all storytelling. I have a bachelor's degree in Graphic Design (UFRJ), an associate degree in Statistics, and never stop learning.
Technology Curator and Editor
Curator of the talks about technology, discovering groundbreaking ideas and amazing speakers at the main TED conference, TEDSummit (co-host), TEDWomen, and TEDSalons (host). Among the speakers I selected, coached, and co-wrote talks are Scott Galloway, Simone Giertz, Noriko Arai, Doug Roble, Tom Gruber, Poppy Crum, Supasorn Suwajanakorn, and Lydia Machova (the most watched TED talk of 2019, 12 million+ views), and many others.
Talent Relations Lead
Prospecting and managing relationships with some of the greatest entrepreneurs of our generation, including Joe Gebbia, Tamara Mellon, Anne Wojcicki, Jaime Schmidt, Joe Foster, Jeff Raider, and more, signing with them for interviews, podcasts, courses, and masterclasses at Foundr Magazine and its School of Entrepreneurship, a global community of 4 million+ members.
Chief Creative Technologist
Lead the creative direction of digital marketing projects, managing and mentoring a team of developers and designers, creating innovative concepts for large scale projects, including the viral social media project “What life asks” (90 million video impressions), and the award-winning app “Good Laws” (200,000 installs).
Product design manager, functioning as gatekeeper of high-quality creative projects, incorporating growth hack strategies directly into product ideation. I also created new branded mobile services, including the SMS agenda “Vivo Reminder” (80,000 subscribers), and collaborated with the award-winning interactive live TV game show “Soccer King” (142,000 live mobile interactions).
Founder & Head of Product
Sonhos is the world's biggest online portal about dream interpretation, with 1.2 million monthly active users. It was my first startup adopting a freemium business model, successfully sold in 2013. I lead all aspects of the development of the platform, and established the creative vision, growth hack strategies, and business goals.
I like to pursue and invest in my own ideas, and I have founded many startups in parallel with my career: HQX (publish-on-demand comics), Comicflip (digital comics), Paramore (online dating), Mobuo (creative story editor), Niu (news aggregator), and the ongoing Storytub (digital books for kids), Optmiz (web optimization service), and VivaComics (comics newsletter).
Quality Assurance Specialist
Working with Google’s search engine team, I've interpreted Brazilian-Portuguese data, making optimization recommendations based on key findings, testing results for regional queries.
Visiting Substitute Professor
UFRJ is one of the top 5 universities in Brazil. I taught classes about "Comics and Visual Narrative", and " Digital Design Fundamentals" at the Department of Arts & Design.
MEIO & MENSAGEM1995-2002
Creative Technology Editor
Media & Message is the mandatory source for professionals from all segments of marketing and communication in Brazil. I was the creator and editor of the highly regarded monthly column “Electronic Board”, covering all relevant topics about the intersection of technology, creativity, and advertising, inspiring and advising decision makers, and Interviewing leaders such as Bill Gates, Steve Wozniak, and Nicholas Negroponte.
UX Designer and Multimedia Developer
I led the team composed of designers, illustrators and programmers creating multimedia projects for big brands, including Fleischmann, Pepsi Co., and Bank of Brazil.
Honors & Awards
I'm very proud of being part of the collective creative effort of many teams. The app ‘Good Laws’ won four gold medals as Best App for social responsibility and digital marketing, and "Soccer King" won gold for Best Mobile Game.
How can I help you
I'm always at the intersection of creativity and technology, bringing creative thinking and innovative ideas to problem solving.
Creativity & Design
Design Systems - Visual Identities - Interaction Design - Graphic Design - Motion Design - Visual Storytelling
Product & Marketing
Product Development - Brand Systems - Marketing Strategy - SEO Strategy - Analytics - Creative Storytelling - UX Copywriting - User Experience
Innovation & Technology
New Ideas - UI Development - Technical Consultancy - App Development - Back-End Development - Cloud Infrastructure - Dev-Ops
Curation & Talent
Ideas Discovery - Talent Aquisition - Talent Management - Networking - Conference Speaking - Talks - Presentations